【Visual Identity】
Regarding the AJ3 sneaker advertisement, Nike invited the famous director Spike Lee to shoot and produce, and he himself played the role of Mar Blackman in the advertisement. After the advertisement was broadcast, it became popular in the United States.

【Sneakers Story】
Jordan 3 was selected as the first team of the year in that season and won the championship in the dunk contest of the same year, making Air Jordan 3's sales performance on the market very impressive.
At that time, Jordan's TV commercial with well-known director Spike Lee (Spike Lee) also became a hot topic that caused widespread discussion among fans.



【My Collection】
I like the overall design of "Air Jordan 3" very much, and I started with the classic white and blue color scheme. To be honest, it's versatile and good-looking, so I took a few more shots.